Press Release: TIDY CATS® HOSTING LITTERVENTION™ TO HELP CAT OWNERS LIGHTEN UP

Tidy Cats® LightWeight Littervention™ Contest Looks to Lighten the Load of Cat Owners, Starting with Their Litter Box

ST. LOUIS (January 23, 2015) / PR Newswire / — From urban cat owners in multi-floor walkups, to parents who could use help with litter box chores or cat lovers who just have trouble lifting their litter, Tidy Cats® understands some lifestyles require a lighter litter. That’s why today, Tidy Cats is helping cat lovers lighten up with the LightWeight Littervention™ Contest and teaming up with design enthusiast and lifestyle expert Jenni Pulos to make over one lucky cat’s litter box area and help cross chores off of the winner’s to-do list.

“Like most things in your home, cat litter isn’t a one-size-fits-all – different lifestyles call for different types of litter,” said Tidy Cats spokesperson, design enthusiast and lifestyle expert, Jenni Pulos. “Through this contest, Tidy Cats and I are showing the lighter side of litter by bringing Tidy Cats LightWeight to cat lovers and creating a new space for one lucky winner to enjoy with their feline friend.”  

Now through February 12, 2015, cat owners can enter the Tidy Cats LightWeight Littervention Contest by visiting TidyCatsLittervention.com, uploading a captivating photo of their favorite feline, and answering some simple questions including why they need Tidy Cats to lighten their load. One Grand Prize Winner will receive a complete load lightening experience, consisting of a visit from the Tidy Cats Littervention Crew, including Pulos, who will coordinate a $2,000 makeover of their litter box area and help check items off the winner’s errand and chore list with up to $1,000 of load lightening services. The winner will also get a two-year supply of Tidy Cats LightWeight cat litter and a $100 gift card.

“At Tidy Cats, we’re dedicated to creating solutions for every type of cat owner. Our latest innovation – Tidy Cats LightWeight – offers the perfect solution for cat owners whose lifestyle requires a lighter litter,” said Arik Frankel, Tidy Cats brand manager. “Through the Tidy Cats LightWeight Littervention Contest, we hope to lighten the load for cat owners who need it.”

In addition to the Grand Prize Winner, Tidy Cats will lighten things up for two cat-loving runners up – each receiving a year’s supply of Tidy Cats LightWeight cat litter and a $50 gift card. The first 100 lucky cat owners to enter the Contest will receive a coupon for $5 off a jug of Tidy Cats LightWeight cat litter.*

For more details on how to enter the Contest and for Official Rules, visitTidyCatsLittervention.com.

Tidy Cats LightWeight cat litter has light, tight clumps for easy clean-up. It is available in an 8.5 lb. jug for a suggested retail price of $12.99. For more information and to find a local retailer that carries Tidy Cats LightWeight cat liter, visit TidyCats.com/LightWeight. To stay up-to-date on news and happenings from Tidy Cats® Like Tidy Cats on Facebook or follow @TidyCatson Twitter. To follow or get involved in the Littervention conversation, use #Littervention.

*LIMIT ONE (1) PER INDIVIDUAL, HOUSEHOLD, OR E-MAIL ADDRESS. OFFER EXPIRES 5/16/15. Valid on $5 off one (1) 8.5 jug of Purina® Tidy Cats®LightWeight brand cat litter. Offer good only in USA.

About Tidy Cats® 
Purina® Tidy Cats® brand cat litter is designed for homes with multiple cats and is specially formulated to control odor and keep homes smelling fresh and clean. The Purina Tidy Cats® line includes: six scoopable clay litters designed to make clean-up easy and efficient; and three odor-controlling clay litters that are non-clumping. Purina Tidy Cats® is manufactured by Nestlé Purina PetCare Company, one of the leading global players in the pet care industry. Nestlé Purina promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded more than a century ago.

About Nestlé Purina PetCare 
Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestle Purina PetCare is part of Swiss-based Nestle S.A., a global leader in nutrition, health and wellness.