The commercial features the host describing how CanineActiv High Performance has benefited his own dogs. As part of the sponsorship, Keven Townsend (KT) field tested CanineActiv and found it highly effective in helping his dogs recover from the rigors of a hard day's work.
Manufactured by Vireo Systems, Inc., CanineActiv High Performance is formulated for the demanding activities of hunting and working dogs. It contains compounds that reduce lactic acid buildup and support muscle recovery and endurance. CanineActiv High Performance helps dogs avoid soreness and lead an active lifestyle. For improved mobility and pain management, Vireo also makes CanineActiv Pain Relief.
KT Diaries is a weekly half-hour program airing on the Pursuit Channel. Townsend, guided by his assistant Friday, takes viewers on adventure-filled expeditions to some of the world's best hunting and fishing locales. The program features not only pulse-pounding action but also educational segments on everything from tools and equipment to environmental and conservation issues.
KT Diaries' audience is an ideal demographic for CanineActiv High Performance; viewers are typically middle-class men aged 25 to 54, college educated and married. Their leisure activities include hunting and fishing, hiking, camping and other outdoor activities. Many are dog owners who want their canine companions to perform at high levels.
The CanineActiv High Performance commercial airs during each new show throughout the 13-week fall/winter television season, which coincides with the height of many hunting seasons around the nation. 41 Entertainment, the Dallas-based production house behind KT Diaries and other successful outdoors programs, has lent its skills to the development of CanineActiv's ad campaign.
Since its January 2013 premier, KT Diaries has built a loyal following among hunting and fishing enthusiasts from coast to coast and earned a Telly Award for Excellence in Nature/Wildlife Programming. The Pursuit Channel is a leader in the outdoors entertainment category and reaches 38 million households via DISH Network and DIRECTV. In the United States alone, there are approximately 20 million hunters and 45 million fishers.
About Vireo Systems, Inc.
Taking its name from one of the Latin words for "health," Vireo Systems, Inc. is the manufacturer of a number of nutraceuticals and health products including AminoActiv, the #1 alternative to ibuprofen and NSAIDs. The company was founded in 2002 as part of a project with several university-based researchers, and today, the company's products deliver safe, effective relief for inflammation and pain as well as other health conditions. Vireo Systems, Inc. manufactures CanineActiv and other health-related products in a GMP and HACCP compliant facility. Its manufacturing facility also is SQF product safety management certified.
Vireo Systems, Inc. is headquartered just outside Nashville, Tenn., with a secondary facility in Plattsmouth, Neb.
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SOURCE Vireo Systems, Inc.
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http://canineactiv.com
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