Wednesday, August 15, 2012

Walmart sells premium dogfood: Ol' Roy Pure Balance



Press Release

BENTONVILLE, Ark.Aug. 14, 2012 /PRNewswire/ -- Dog owners now have another way to save money at Walmart, so their companions can live better. Available exclusively in more than 2,900 Walmart stores, Pure Balance is the retailer's first ultra premium dry dog food which includes no soy, wheat or corn additives, no artificial colors, no preservatives and no chicken by-products.


Pure Balance's first and primary ingredient is either real lamb meat or poultry, and contains a blend of omega 6 and 3 fatty acids good for a healthy coat and skin. Additionally, the product supports vision health, as well as heart health and immunity.

"Walmart customers, including me, consider our dogs family members so when it comes to their food we want the very best for them," said Jody Pinson, vice president of pets at Walmart. "Our customers told us they wanted to be able to feed their dogs a dry food made with pure ingredients without having to make a special trip to the pet store. We listened and are excited to offer Pure Balance, an ultra premium dog food, at a price our customers can afford."

Walmart's new Pure Balance brand dog food offers key benefits found in top pet specialty brands, and is already gaining notice from veterinarians who understand the benefits of a high-quality dry food.

"As a veterinarian, I am repeatedly asked to recommend diets for peoples' pets, and I see a lot of benefits in switching to Pure Balance," said Dr. Chip Lang, a veterinarian at the Cochranton Veterinary Hospital in Pennsylvania. "Pure Balance is formulated to contain a simple and well-balanced base of quality nutrients, while avoiding unnecessary additives. The combination of these benefits means that the diet could be recommended for healthy animals and pets with skin, intestinal or other allergies."

Pure Balance rounds out Walmart's broad assortment of pet food available at everyday low prices. For more information on Pure Balance please visit: http://www.walmartstores.com/pressroom/news/10984.aspx

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at more than 10,300 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook athttp://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

PR Newswire (http://s.tt/1kNW9)

Check out the Pure Balance pet food available at Walmart in 5 lb, 15 lb, and 30 lb sizes. Flavors include Chicken & Brown Rice Recipe and Lamb & Brown Rice Recipe.



Ol' Roy Pure Balance Dog Food, Chicken & Brown Rice Recipe, 5 lb

Pure Balance believes in one pure and simple thought--the best nutrition for your dog starts with the best ingredients. That's why each one of their super premium recipes contains no corn, wheat or soy and is made with carefully selected ingredients to ensure your dog gets all the nutrition he needs without any of the extra stuff he doesn't. Real chicken helps build lean muscle mass in your dog so he can run, jump and play. Peas, carrots and cranberries combined with vitamins and minerals help to support a healthy immune and other vital systems. Natural omega 6 and 3 fatty acids from flaxseed and poultry fat, which is high in linoleic acid, help keep your dog's coat shiny and his skin healthy. Healthy whole grains like brown rice and oatmeal deliver natural fiber that aids in digestion and proper elimination.


Ol' Roy Pure Balance Dog Food, Chicken & Brown Rice Recipe, 15 lb




Ol' Roy Pure Balance Dog Food, Chicken & Brown Rice Recipe, 30 lb



Ol' Roy Pure Balance Dog Food, Lamb & Brown Rice Recipe, 5 lb

Pure Balance believes in one pure and simple thought--the best nutrition for your dog starts with the best ingredients. That's why each one of their super premium recipes contains no corn, wheat or soy and is made with carefully selected ingredients to ensure your dog gets all the nutrition he needs without any of the extra stuff he doesn't. Quality protein sources like lamb combined with easily digestible rice help to build lean muscle mass while protecting your dog from digestive upset. Peas, carrots and cranberries, combined with vitamins and minerals, help to support a healthy immune and other vital systems. Natural omega 6 and 3 fatty acids from flaxseed and poultry fat help keep your dog's coat shiny and his skin healthy. Healthy whole grains like brown rice deliver natural fiber that aids in digestion and proper elimination.



Ol' Roy Pure Balance Dog Food, Lamb & Brown Rice Recipe, 15 lb



Ol' Roy Pure Balance Dog Food, Lamb & Brown Rice Recipe, 30 lb